Your business story, in a nutshell.


We provide founders with seasoned advice on business strategy and messaging clarity.  

What obstacles are you facing?

Need help focusing?


Most entrepreneurs suffer from squirrel syndrome--easily distracted by tasks and exciting new opportunities. Our mission is help you stay on task by focusing on ways to monetize your primary business idea.  Your time is precious, so why not surround yourself with seasoned talent to keep you focused?

Want to learn more?  Schedule your 15-minute complementary call with our Founder.

Or, click below to register for our upcoming in-person and online programs for female founders.

Register Now

Overwhelmed with marketing?

Nailing Your Business Story Workshop

For entrepreneurs on a tight budget:  Enroll in our self-paced online workshop: Nailing Your Business Story In A Nutshell.   

Watch Trailer

Our team works with you to condense your company's marketing message into 30-, 60- or 90-second video "nutshells" to help you perfect your pitch and  leverage your social media presence. 

ENROLL today

Pedaling fast but getting nowhere?


If you are a female founder seeking personalized, seasoned strategic advice, you are in the right place.

Schedule your deep-dive 2 hour or half-day session to get started.  Together, we will identify and prioritize your business objectives and determine a strategy for next steps.  Most founders choose a 6-session amplify package to get yourself the right track as quickly as possible.  This includes  access to on-demand advice from our team to ensure speedy decision-making, motivation, and accountability.  Finally, we supplement this advice with mastermind sessions, online self-paced workshops, Zoom meetings, webinars, and invitation-only Founder's Tables.

Meet Our Founder

Mastermind Sessions, Courses, Workshops & Resources

Join our next Mastermind for Female Founders

Business Clarity Mastermind for Female Founders

For Female Entrepreneurs Seeking to Fast Track Their Business for Success in 2019

An Intensive Morning Mastermind Session 

Focusing on the 3 C's:  Cash, Customers, and Content.  

Our first Mastermind was held on January 12, 2019 at Office Evolution Burlington, MA.

Stay tuned for information on our next Mastermind in February.

Reserve Your Spot

Attend the next Pepperlane Business Boost in Lexington

Pepperlane Lexington Boost

Pepperlane is an online and offline community focused on helping mothers turn their skills and ideas into businesses that fit their lives.

Rebecca Moore leads Monthly "Boosts" for Pepperlane in Lexington MA for female entrepreneurs to practice their pitch, gain business insights, and network in person.

The next Boost will be held February 8, 2019 from 10-11:30am at Lexington Wealth Management.   Come see what it's all about!

Register Now

Enroll in one of our DIY Online Courses

Introducing our newest mini-course:  What's In A Name:  10 Tips When Naming Your Business

Enroll in online workshops and mini-courses:  

  • What's in a Name: 10 Tips for Naming Your Business (mini-course)

  • Nailing Your Business Story in a Nutshell (self-paced 5 step workshop)

Click on image to view Workshop Trailer.

Enroll Now!

Personal Inspiration for 2019


Two Stanford professors show how design thinking can help us create lives that are meaningful and fulfilling, regardless of background or age.  A perfect read for entrepreneurs.

Ellevate Network


A community of professional women who create, inspire and lead. Focused on 

helping women advance in the workplace and changing the culture of business from the inside out - by investing in women.

Springboard Enterprises


Springboard educates, sources, coaches, showcases and supports high growth women-run companies seeking equity capital for expansion.

What Inspired Us to Serve Women Like You


Spinning your wheels? Let us help you focus.

Women start businesses at twice the rate of men.  Yet few women-owned businesses generate more than $100,000 in sales or raise angel or venture funding.  Our mission is to change this paradigm and help women entrepreneurs create successful businesses on their own terms.  We work with founders to clarify business objectives, develop a concrete action plan, and build a compelling story.  We seek to save precious resources, identify time-saving solutions and tools, and to encourage accountability.


Seasoned entrepreneurs are tough to find.

We've founded and funded start-ups, rolled up our sleeves and sweated for equity.  Our On-Demand service enables us to quickly connect you with tried and true entrepreneurs to test your ideas and assumptions in a safe and confidential environment.  We help you weed out the distractions and create actionable next steps.  Click on image at right to watch a short video about our Founder.


Invest in yourself.

Our job is to ask the tough questions, help you avoid pitfalls, and to create an actionable road map for your business.  In a few short sessions together, we will determine next steps and identify resources to help you answer pressing questions. Where appropriate, we will introduce you to fellow entrepreneurs whose services complement and enhance yours.  Curious to learn more?  Let's schedule a quick call to see if there's a fit.

Schedule your free discovery call here

Our Services In A Nutshell

Rebecca Reynolds Moore, Founder

Founder and Managing Director of InaNutshell and advocate for emerging entrepreneurs.  

Experience as partner at Peach, founder and CEO of, and currently serving on the board of several start-ups and nonprofit organizations. Earned MBA from Boston University's Questrom School of Business and BA from Smith College.

Moore leverages her experience and network of seasoned executives (finance, recruiting, training, social media, technology, and marketing) to efficiently serve fellow founders.  

Her passion is encouraging women to fulfill their ideas and talents through entrepreneurship.

Click here to view a short message from Moore

One-on-one in-person or remote consultations. Group workshops and mastermind sessions.

You choose where and how you'd like to meet.  Choose a 15-minute exploratory call, a 2-hour or a full-day intensive deep dive session to start.  From there we will determine the frequency of follow-on meetings and/or monthly accountability pulse calls.  Finally, we will  help you identify the milestones and resources you need and address them in each session.

Schedule a deep-dive session

Helping women entrepreneurs thrive.

Mentoring, advising, connecting, and steering women business owners in the right direction.  Encouraging women to create a purpose-driven, meaningful, and fruitful livelihood.

Serving emerging entrepreneurs

Naming, Branding & Logo Direction

InANutshell CEO Rebecca Reynolds Moore with client at Office Evolution Burlington.

We help you define your message and recommend designers to nail down a tight branding strategy and create meaningful graphics for your business.

Social Media Strategies

Rebecca Moore with Pamela Thomas at first Pepperlane Conference : To Begin Begin.

In this era, your social media strategy can make or break your success.  We'll work with you to determine the most effective tools for your business, create a concrete campaign and metrics, and help you identify the resources to keep it real.

Marketing Strategies

InANutshell Consulting's Rebecca Moore discussing marketing strategies with clients.

We will assess your current marketing strategy, work with you to identify the most effective marketing channels, fine-tune your message, and create a roll-out plan with specific metrics to gauge your success.

Business Roadmap

Business Roadmap image.  photo by ardito ryan Harrisna on Unsplash

If you're like many emerging (or re-emerging) female founders, you've started your business without a clear roadmap.  We'll help you fine-tune your objectives and refine your "story" so that you can create a plan with concrete milestones. We schedule regular follow-ups to gauge performance and ensure accountability. We provide emerging female entrepreneurs with seasoned advice and on-demand strategies when they need it most.


InANutshell Consulting's CEO Rebecca Moore's desktop and coffee preparing for a founder meeting.

Whether you are bootstrapping or planning to raise funds through crowdsourcing, family/friends, angel or venture capital, we will review and asses your financial projections and make recommendations for the best strategy.  In certain cases, we will introduce your business to our network of angel funders.


Pepperlane Connect Panel

  • Should I register as a LLC?
  • Do I need a Website?
  • Do I need a bookkeeper?
  • What email platform should I use?
  • When/how do I hire staff?
  • When should I seek outside funding?
  • How do I market my business?

Perspectives from my laptop to yours


naming and branding strategy



"Starting a business can be so overwhelming and intimidating. Having Rebecca beside me to guide me through this process has been invaluable. She allowed me to focus on what’s important and gave me insightful, concrete recommendations on everything from how to visually represent my brand to how I talk about myself on my website.

Rebecca is clearly a skilled professional with tremendous experience so she really gets the ups and downs I face as an entrepreneur. She is intuitive, asks great questions and has creative ideas that help me tell my story. On top of that she is so fun to work with and her energy and compassion are contagious. 

However, the best part about working with Rebecca is that she is truly inspirational and the absolute best cheerleader. Her passion for my passion makes me want to build the best business I can on my own terms!

Founder, HomeSpaceHarmony

January 2019

business development strategy


"I felt inspired and at ease right away with Rebecca’s warmth and professionalism. The structure and guidance she provided helped me get unstuck and begin to take the small steps I only feared taking before our meetings. 

Now that the momentum is going my excitement and energy is building, and my business is reflecting it. It’s like a positive snow-ball effect. I know Rebecca has my back and is ready to provide the know-how to help me clarify key steps to keep this momentum alive and well so my business thrives and I enjoy the process of creating that success.”

Founder, Integrative Wellness Coach
-January 2019

deep dive & start-up advice



"The deep-dive sessions helped us establish a clear 6- and 12-month action plan with bite-sized milestones. The ongoing virtual checkpoints have been invaluable in keeping us on schedule and providing encouragement and real-time feedback on our growth.

Co-Founders, By Design College Consulting

business clarity mastermind


"I thoroughly enjoyed the Business Clarity Mastermind morning. I appreciated taking in the information and letting it percolate in preparation for taking action in each area.

I think "mastermind" is a great name. It indicates three experts in their respective fields each giving us her most important hour-plus of content and the opportunity for individual questions, which are really personal consultations.  A great value for founders."

January 2019 participant

new business viability consultation



"I found our sessions to be especially helpful with accountability. I felt like I was more focused and deliberate in my actions as a result of our monthly meetings. 

Having a monthly touch point also helped me to take a step back from the day-to-day and take the time to think at a higher level about my long-term goals and business vision." 

Founder,  Wellness Business

online course: nailing your story

Nailing Your Business Story In A Nutshell: a self-paced online course for entrepreneurs


"I watched the videos on my phone. It was invaluable to have a clear framework and checklists to push me to review and refine my pitch prior to a major launch. I recommend this workshop to any founder who is stuck or procrastinating finalizing their message." -Founder, ClearCEO

Fall 2018

"Each step was presented in bite-sized manageable pieces so I was able to focus on and complete the course in off-hours while still running my business. Thank you for inspiring me to polish my pitch!" 

Co-Founder, Global Design Post

Spring 2018

Contact Us

Prefer to contact us via email?

Ready to Rock & Roll?

Schedule a complimentary 15-minute Discovery Call with us to see how we can help.  

InANutshell Consulting

2 Burlington Woods Drive, Suite 100, Burlington, MA 01803 USA


M-F 10am-5pm (by appointment only)  Book either an in-person or virtual meeting:  Schedule your meeting here.