A flavor for our work
Cultivating Purpose in Your Business and Your Life
Our clients are interested in creating profitable businesses while leveraging their talents to make an impact (in a big or small way). Does this resonate for you? If so, connect to our community of like-minded business owners by subscribing to our monthly News InANutshell and following us on Facebook and Instagram. You'll be invited to join our private Founder's Table group for in-depth, frank, one-on-one conversations and feedback.
NEW! Women's Impact Mastermind
This Fall we are offering a brand new Mastermind designed for a small curated squad of female founders---each at the same stage of business and committed to moving the needle to the next level. To learn more about the program and apply to join the group, click below:
What obstacles are you facing?
Need help focusing?
Squirrel Syndrome is common for entrepreneurs. Founders are energized---and constantly distracted---by exciting new opportunities and leading edge growth strategies.
InANutshell's job is to help you stay focused on monetizing your mission, and to eliminate paths that will not move the needle on your business.
Your time is precious, and one of the best ways to accelerate your business is to arm yourself with seasoned talent that's been in your shoes.
Schedule your 15-min free Discovery Call with our Founder to learn more.
Overwhelmed with marketing?
We work alongside you to condense your business's marketing information into concise "nutshell" messages to clearly convey your story and effectively attract new customers.
Emerging entrepreneurs can
enroll in our self-paced online workshop, called
Nailing Your Business Story In A Nutshell.
Register for course below or
Watch Trailer to learn more.
Pedaling fast but getting nowhere?
If you are a female founder seeking personalized, seasoned strategic advice, you are in the right place. During our first 2 hour Deep-Dive session, we will identify and prioritize your business objectives and determine next steps for a strategy to fit your stage of growth.
Our 6-session "Amplify Package" is designed to empower you refine your message to target your ideal customer and exponentially increase sales.
Masterminds, Courses, Workshops & Resources
3 Week Mastery Series: Converting Visitors to Customers
- 2 90-min Webinars
- Private FB Cohort Group
- 60 min Private consultation
Proven tactics to fine-tune your messaging on Facebook, Instagram & your Website. Designed for female founders to gain confidence using social media to attract and engage their audiences.
Mini-Series objective: teach small business owners to cut through the distractions and focus on creating an actionable and comprehensive social media messaging strategy.
Attend the next Pepperlane Business Boost in Lexington
Pepperlane is a marketplace and a networking community focused on helping mothers turn their skills and ideas into businesses that fit their lives.
Rebecca Moore leads Monthly "Boosts" for Pepperlane in Lexington MA for female entrepreneurs to practice their pitch, gain business insights, and network in person.
Stay tuned for more information or click on pepperlane.co to learn about membership and see a list of upcoming events in your area.
Enroll in one of our DIY Online Courses or Webinars
Enroll in our Webinars, online workshops and mini-courses:
- What's in a Name: 10 Tips for Naming Your Business (mini-course)
- Nailing Your Business Story in a Nutshell (self-paced 5 step workshop)
Click on image to view Workshop Trailer.
Test-Driving Your Business: FBLive Series
This Spring I started a new FBLive series called Test-Drive Your Business. Check out my most recent Episode on Growing Your Online Audience. Watch the replay on our @inanutshellceo FaceBook page or on our YouTube Channel.
Your customers are hanging out on Instagram - what are you going to do about it? Follow me @inanutshellceo and engage with other entrepreneurs. I can also help you with a social media makeover to convert your visitors to qualified leads that turn into customers.
Springboard Enterprises
As a Springboard 2000 alum, I am proud to support the cause of educating, coaching, and showcasing high growth women-run companies seeking equity capital for expansion. This is me as CEO of MuseumShop.com featuring some of our fun products. I was selected as one of 20 entrepreneurs to present MuseumShop.com to 500 angel investors and venture capitalists at Springboard Enterprises held at Harvard Business School.
What Inspired Us to Serve Women Like You
Spinning your wheels? Let us help you focus.
Women start businesses at twice the rate of men. Yet few women-owned businesses generate more than $100,000 in sales or raise angel or venture funding. Our mission is to change this paradigm and help women entrepreneurs create successful businesses on their own terms. We work with founders to clarify business objectives, develop a concrete action plan, and build a compelling story. We seek to save precious resources, identify time-saving solutions and tools, and to encourage accountability.
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Seasoned entrepreneurs are tough to find.
We've founded and funded start-ups, rolled up our sleeves and sweated for equity. Our On-Demand service enables us to quickly connect you with tried and true entrepreneurs to test your ideas and assumptions in a safe and confidential environment. We help you weed out the distractions and create actionable next steps.
Click on image at right to learn about our Founder.
Invest in yourself.
Our job is to ask the tough questions, help you avoid pitfalls, and create an actionable road map for your business. In a few short sessions, we will determine next steps and identify resources to help you answer pressing questions. Where appropriate, we will introduce you to fellow entrepreneurs whose services complement and enhance yours.
Curious to learn more? Schedule a discovery call to see if there's a fit.
Serving emerging entrepreneurs
Naming, Branding & Logo Direction
We help you define your message and recommend designers to nail down a tight branding strategy and create meaningful graphics for your business.
Social Media Strategies
In this era, your social media strategy can make or break your success. We'll work with you to determine the most effective tools for your business, create a concrete campaign and metrics, and help you identify the resources to keep it real.
Marketing Strategies
We will assess your current marketing strategy, work with you to identify the most effective marketing channels, fine-tune your message, and create a roll-out plan with specific metrics to gauge your success.
Business Roadmap
If you're like many emerging (or re-emerging) female founders, you've started your business without a clear roadmap. We'll help you fine-tune your objectives and refine your "story" so that you can create a plan with concrete milestones. We schedule regular follow-ups to gauge performance and ensure accountability. We provide emerging female entrepreneurs with seasoned advice and on-demand strategies when they need it most.
Financing
Whether you are bootstrapping or planning to raise funds through crowdsourcing, family/friends, angel or venture capital, we will review and asses your financial projections and make recommendations for the best strategy. In certain cases, we will introduce your business to our network of angel funders.
FAQs
- Should I register as a LLC?
- Do I need a Website?
- Do I need a bookkeeper?
- What email platform should I use?
- When/how do I hire staff?
- When should I seek outside funding?
- How do I market my business?
Testimonials
naming and branding strategy
"Starting a business can be so overwhelming and intimidating. Having Rebecca beside me to guide me through this process has been invaluable. She allowed me to focus on what’s important and gave me insightful, concrete recommendations on everything from how to visually represent my brand to how I talk about myself on my website.
Rebecca is clearly a skilled professional with tremendous experience so she really gets the ups and downs I face as an entrepreneur. She is intuitive, asks great questions and has creative ideas that help me tell my story. On top of that she is so fun to work with and her energy and compassion are contagious.
However, the best part about working with Rebecca is that she is truly inspirational and the absolute best cheerleader. Her passion for my passion makes me want to build the best business I can on my own terms!
Founder, HomeSpaceHarmony
-January 2019
business development strategy
"After 25+ years working for nonprofits and grantmaking initiatives, I recently charted a new course for myself as an entrepreneur and have founded a new business...
I hired Rebecca to guide me in creating and executing a start-up strategy...she continues to support and propel me forward in areas outside of my own wheelhouse...marketing tools, payment processes, messaging, converting inquiries into client business...
She's patient, knowledgeable, and a valuable connector to other resources. Rebecca helped me get on a fast track to establishing a personal brand, setting goals, and connecting effectively with prospective clients."
Founder Cause After A Pause, Greater Boston - May 2019
deep dive & start-up advice
"The deep-dive sessions helped us establish a clear 6- and 12-month action plan with bite-sized milestones. The ongoing virtual checkpoints have been invaluable in keeping us on schedule and providing encouragement and real-time feedback on our growth.
Co-Founders, By Design College Consulting
December 2018
"Rebecca has been extremely helpful in getting me moving again...and it feels great! Her guidance to get up and out there, as well as to figure out what my immediate next steps should be, really helped. I appreciate her expert guidance."
Founder, JMack Academics
-February 2019
business clarity mastermind
"I thoroughly enjoyed the Business Clarity Mastermind morning. I appreciated taking in the information and letting it percolate in preparation for taking action in each area.
I think "mastermind" is a great name. It indicates three experts in their respective fields each giving us her most important hour-plus of content and the opportunity for individual questions, which are really personal consultations. A great value for founders."
January 2019 participant
new business viability consultation
"I found our sessions to be especially helpful with accountability. I felt like I was more focused and deliberate in my actions as a result of our monthly meetings.
Having a monthly touch point also helped me to take a step back from the day-to-day and take the time to think at a higher level about my long-term goals and business vision."
Founder, Wellness Business
online course: nailing your story
"I watched the videos on my phone. It was invaluable to have a clear framework and checklists to push me to review and refine my pitch prior to a major launch. I recommend this workshop to any founder who is stuck or procrastinating finalizing their message." -Founder, ClearCEO
Fall 2018
"Each step was presented in bite-sized manageable pieces so I was able to focus on and complete the course in off-hours while still running my business. Thank you for inspiring me to polish my pitch!"
Co-Founder, Global Design Post
Spring 2018